RATIONALE ^..^

Rationale---Why this brand?

Nowadays, we can see Tele communication market have competition more. Many companies try to create the model of each product for making customers impress in the brand. Surely, the more producers create brand value, the more customers impress in that brand. Hence, Samsung is one brand that it’s Tele communication market. Undeniably, it must have other many competitors in the same market such as, Nokia, LG, Apple, and so on. When they have lots of competitors, they have to create their brand to be valuable and interesting brand.

In the present day, we can see that this brand has developed and more advanced, especially its designing. Samsung has lots of style and models in Tele communication market. It’s known as a brand that has beautiful design. Everyone’s known that it’s high quality and price. Samsung has developed until it has been recognized as a brand known around the world.

Samsung is a strong brand positioning in quality, price and design. While many people in the world think that mobile phone is the part of life, Samsung has developed continued until customers impress and have loyalty in the brand. It has lots of models and lines for customers to choose and be belonging. It’s different brand from other brand because of brand’s slogan. It has slogan that “Everyone's invited” Certainly, Samsung must make products for everyone to choose and for being owner. This is impression that I think Samsung gave us about the brand. More importantly, its result of what Samsung has been restored from their customers and makes customers know why this brand?

And you,what is your brand? :))