Promotion Strategy---Example of Advertising Commercials
Advertising - Samsung Champ (GirlsBand)
This video shows you to see and know about the function of Samsung Champ. When the presenter shown the Samsung Champ, you will see this model of Samsung is so attractive and make customers want it for owners. Moreover, it’s a pretty model and cheap price. It is very easy to acquire ownership.
Advertising- Samsung Punch 2 Sims(White)
This video is so attractive because the presenter can persuade customers best. When the presenter used it, you can see this Samsung Punch 2 Sims has Track pad to use it, easily. More importantly, it’s 2 Sims for standby even if you chat; you are able to receive calls. This model makes for the people who like to call and love chat, especially the person who like to chat through face book.
Samsung L700
This advertising presents the model of mobile phone of Samsung L700. “Unbelievable” It's an incredible beauty, smart with every function with the presenter who is very pretty as this model. Samsung L700 mobile phone is a stylish design that comes with complete functions and features than competing with each other in a bid to meet the needs of the consumer's needs. The highlight of the Samsung L700 mobile phone is a style (Style) phone with a nice view of a metallic design. It also has the ability to completely unexpected. A new alternative for those looking for a mobile phone that supports all the functions. More durable than a machine made of stainless steel. Generally more durable than aluminum, shiny elegant. With the full functionality such as digital cameras, resolution 2-megapixel camera with flash and shooting modes, a variety of formats, and FM radio with support for 3G technologies to meet all of the rhythm of life in an incredible value is only 5690 Baht.
This advertising presents the model of mobile phone of Samsung Punch Wi-Fi. It’s a beautiful model and pretty. Moreover, it has lots of function for you to use it, especially chatting is not limited.
These advertising present two presenters who are a famous people in Thailand with the model of mobile phone of Samsung Candy is so interesting. This is a wonderful advertising that it can make customers wanted to owners. This advertising declared that” Today, mobile phones, candy, bright colors. Back in the original "Candy II" or S3850 opposite "as in John's Edchns Cool," a new presenter. Shoe features 3.1 inch touch screen, support for the WiFi, chat on FaceBook - Twitter, the latest version of the interface TouchWiz 3.0. And to anyone else. Would reach only 3,990 baht a colorful choice of three colors, namely white, yellow, and pink to see that there is anything interesting in "Candy II" now what?
Promotion Strategy---Key Promotion Strategy
- Marketing Strategy
-Samsung’s philosophy is “devote our human resources and technology to
create superior products and services, thereby contributing to a
-It’s Technology innovation.
-Its own brand which based on digital technology.
-The technology breakthroughs enhanced Samsung’s brand image of young, fashionable and strong function.
This video presents the presenter who is the superstar in Thailand. She is a very beautiful and pretty person. This model of Samsung makes customers want it to owners. Moreover, it’s very lovely as the presenter in this video. Hence, this video can persuade customers, especially the man in this video that he wanted the mobile phone and the presenter to owner because it’s so pretty.
Samsung Candy II
This video presents the presenter who is the superstar in Thailand. He is a very popular and handsome person. This model of Samsung makes customers want it to owners. Moreover, it’s very lovely as the presenter in this video. It has many colors for you to choose it to owner. More importantly, it has lots of function and it can chat, face book, on line, and so on. Hence, this video can make customers love and impress in this model, really. “Samsung Candy--- Beautiful, like all the colors. And you, what is your color?”
Promotion Strategy---Example of Advertising Campaigns
August 6, 2011
ตอบลบDear, Samsung's brand manager:
As our business relationship, I would like to say thank you for your invitation with my brand. On behalf of NESCAFÉ GM in Thailand, I feel so honorable and proud to be the part of your developing brand. Samsung is famous brand about mobile phone that is modern and high-technology.
I really like products your brand because it's very interesting. Your picture on the heading is very attractive that it makes me feel want to buy mobile phone. I have my three suggestions for your own company. First of all, you may add video or music about advertising of your brand. Secondly, you may adjust the size of fonts in order to more balance because it's too small and crowded. Thirdly, there are too white space at left on your blog. Thus, you may adjust the size of the block in order to more balance.
I appreciate the opportunity to exchange ideas on your blog design and I trust that we will walk together on the same street.
Thank you so much
Yours Sincerely,
MS. Sutada Maudkong
NESCAFÉ brand manager, in Thailand
Nestle (Thai), Ltd.