PRODUCT STRATEGY 5 :)))))

Key successful factors of the product

Although, Samsung is world-renowned brand, Samsung still has many competitors. It can be called to be a successful beautiful design product market in the world, especially in Thailand. Samsung has design and function that are different from other brands. However, Samsung still are a beautiful design that it’s modern and luxurious, with a various styles for customers to belonging.

Introduction why Samsung is a successful product

Established in 1969, Samsung Electronics has emerged as a major player in the world electronics industry. The company consists of 4 main business units: the Digital Media Business, Semiconductor Business, Information & Communications Business and Home Appliances Business. It employs over 66,000 people in some 50 countries worldwide. Samsung Electronics is ranked 131st on the Global Fortune 500 List

Samsung is best known for the success it has had in the memory semiconductor industry. From 1992, Samsung Electronics is positioned at the top of the DRAM, semiconductor market. Since then, it has diversified its financial structure and is considered the number 1 company in market share for memory semiconductor chips, TFT-LCDs, CDMA mobile phones and computer monitors. It is also ranked number 4 by sales in the semiconductor industry and number 6 by units in the mobile phone industry.

Looking ahead, Samsung's vision is to become a leading company of the digital convergence revolution. The 21st century will be a time where the Internet, wireless communications, networked systems and contents will be united. Various forms of convergence technology that link conventional stand-alone appliances through networks will be developed.
In the new digital convergence age, core competitiveness will be determined by how companies develop networks from components to digital products. Few companies have the business structure to form this network in-house.

Samsung, however, is ready to lead in this Age as it will use its strengths in semiconductor, telecommunications and consumer electronics technology to develop innovative multi-capable products and create powerful networks that will empower the user for anytime, anywhere communications and a higher quality of life.