PRODUCT STRATEGY 2 :))

Samsung Champ
Samsung Champ Price: Samsung Champ C3300 has outstanding features available at very affordable price. Samsung C3300 have 2.4 inch QVGA touch screen with 240×320 pixel resolution. Samsung Champ having all multimedia features like 1.3 megapixel camera, stereo, fm radio with RDS, games, web browser and other main features are given below. Let’s talk about the Samsung Champ price, features and specification in detail


Target Market

It’s well known that Samsung intends to earn world leadership and secure overwhelming competitive strength. It is synchronizing product development, sales, manufacturing, marketing and design. Samsung’s slogan “everyone’s invited” describes its broad target market strategy, with a vast line of products. According to our analysis, Samsung’s main strengths are its Global Business Network, Brand Name Credibility, MPR2 technology, TFT LCDs, innovative changes and new styles in Flatron and specially the quality awards that it has won continuously are positive points for Samsung.

  •      Target Groups
“Everyone’s invited” This is the slogan of Samsung makes us know we can be owners in the brand. It has lots of model and line for us to choose it. Surely, the target group of this brand is everyone that it depends on models or lines of brand.
            Nowadays, there are TWO target groups Samsung such as
Ø  Teenagers
We can see that this brand make customers impress in the brand more. Because of brand’s designing, it makes them to need the products of this brand, especially mobile phones. The producer can create this brand and it’s so luxurious, modern, and pretty. More importantly, they have development about function, such as chatting, facebook, MSN, and so on. Surely, it’s customer‘s desiring in teenagers.  

Ø  Businessmen

The mobile phones are one thing to help us in communication to each other. Surely, businessmen have to use it in communication to each other as well. Hence, we can see that businessmen are one person who is the main customer of mobile phones of the brand. They’re impressed in this brand; especially they’re impressed in Tele communication market of the brand very much.

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