Product Strategy- - -Positioning
Ø Price and Quality
Certainly making a more appealing quality product is one way to change perception, but Samsung has coupled this with a consistent and highly visible marketing and PR effort across many channels of communication. More importantly, most consumers believe that high quality and high price of any products usually come together as well as Samsung.
Ø Designing
Whenever we think of Samsung, we unusually think about design of models of the brand. Because of brand’s beauty, it always makes customers impress in the brand. It has lots of model and lines that it’s very pretty and modern. Nowadays, we can see Samsung has modern styles for us to choose. The producer can create brand values in several times for their customers so their customers impress in the brand and make them have loyalty in the brand as well.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น