Let's Learn a new words < Journal 5 > - - - June 21-23, 2011 *_*

This week, I can learn about a new words.

I'll give you some words. >.<"                                                                                

Direct competitor=The main fighter

Indirect competitor=The minor fighter

Product Description= The properties of products
Tangible= To can touch
Intangible= Can't touch
Warrenty=Insurance

                       

Product Definition

Product+Service

When you buy product

Brand+Model product

For example, - Honda+Honda Civic+ after-sale service

      

       -Apple+ ipad+after-sale service

Then, I can know about how many functions/parties involve in managing a product?

Product Strategy: Parties involves

     -Marketing

   -Warranty

-Packing

-Support

-Service

-R&D (Research and Develop)

Have an enjoy new words!

^___^

Positioning Strategy make me happy < Journal 4 >- - - June 14-16, 2011 ^^

The feeling of being Belonging.

This week, I come back to dormitory with confusing.

Both questions make me confused.

1.What do you wear?

2.What do you thing you wear?

It's question that I and my friends  were asked by our boss

after we learned "Victoria's secret."  It makes us know about positioning Strategy of it.

Moreover, it makes me know about positioning Strategy of my brand that I chose as well. :")

                                      Let's enjoy with Fashion Show in Victoria's secret and Let's enjoy with my brand. >.<"

Different needs of each individual.< Journal 3 >- - - June 7-9, 2011 :)

Maslow's Hierarcy of needs

What is the Maslow's Hierarcy of needs?

It make me interest it. Everybody has a basic needs that are different. Those things depend on the mood and feeling of each person.

This week, our lovely boss ask me and my lovely friends about "Maslow's Hierarcy of needs" She focus on this question that "Do you think your brand is what Maslow's Hierarchy of needs." 

My brand that I chose is Samsung. I think it's belonging because most Thai People need to be owner about this products of the brand. Especially, the mobile phone of Samsung focus on luxiry and lovely so, I believe many people want to own this brand. It's on the third state in "Maslow's Hierarcy of needs"

                                                                 I have already to own this brand and how about you!
                                                                             
                                                                 Do you want to own this brand like me? >.<"

Happy with the brand of your choice! *-*